The volume sales of carbonated drinks in Georgia are anticipated to remain stable throughout the forecast period. The on-trade channel is projected to experience more active growth, supported by the sustained recovery of tourism.
The presence of healthier carbonate alternatives is expected to become increasingly prominent during the forecast period. The growing demand for beverages made with natural ingredients and reduced sugar content reflects the shifting preferences of health-conscious consumers.
Given the high maturity of the carbonate market in Georgia, leading players are forecasted to maintain their dominant positions. Cola carbonates are expected to continue being led by well-established foreign brands, bolstered by significant advertising efforts, strong brand loyalty, and widespread availability.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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