The fast-changing environment that carbonates faces is encouraging brands to adjust their marketing strategies to connect with a new generation of consumers. Current and future consumers, particularly younger generations such as Generation Z and Generation Alpha, are more conscious of their values and seek brands that resonate with them on a personal level.
In addition to their cultural initiatives, carbonates brands are increasingly focused on sustainability, as today's consumers are more conscious of environmental concerns. These consumers are paying closer attention to the ecological impact of the products they buy, particularly the harm caused by plastic waste and pollution.
Despite the undeniable influence of the healthy lifestyle trend on soft drinks, and its positive impact on demand for reduced sugar carbonates in the past, it has become increasingly relevant to understand the reach of its influence and how this driver actually shapes consumers’ purchasing decisions. Although some consumers migrated from regular carbonates to reduced sugar variants over the review period, and others even opted out of the category entirely, switching to alternatives that are perceived as more natural or healthier such as bottled water or 100% juice, carbonates remains the most important category within Chilean soft drinks, accounting for 60% off-trade volume share in 2024; meanwhile, reduced sugar variants only accounted for 24% share of off-trade volume sales in the category at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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