Over the forecast period, both on-trade and off-trade sales of carbonates are expected to experience growth in both volume and current value terms in Vietnam, due to increased dining out and travel in the country. Indeed, the Ministry of Tourism expects 25-28 million international arrivals and 130 million domestic tourists in 2025-2026, and aims to reach 35 million international tourists and 160 million domestic tourists in 2030.
Over the forecast period, companies in Vietnam will need to remain informed about emerging trends, and strategically invest in innovative products and marketing strategies to capture consumers’ interest, even in the midst of regular discounts on retail e-commerce platforms. This strategy will be necessary to align with the preferences of Vietnamese consumers, who show a strong inclination to explore new and innovative products.
Over the forecast period, it is predicted that Vietnamese consumers will prefer brands that emphasise environmental protection and add to social value. Leading companies such as Suntory PepsiCo Vietnam Beverage and Coca-Cola Beverages Vietnam have therefore taken significant steps to promote sustainable development and participate in social initiatives.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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