Following months of political debate, Italy’s sugar tax was finally approved in 2024. The new text is set to come into force in 2025 with an initial tax of EUR0.
Reduced sugar carbonates is likely to register healthy growth over the forecast period in off-trade volume terms, driven by price stabilisation, the impact of the sugar tax on regular carbonates, innovation and by increasing consumers awareness. However, the positive performance of reduced sugar carbonates will unlikely be enough to support off-trade volume growth in carbonates as a whole over the forecast period.
As pressure on purchasing power wanes, a new wave of premiumisation is likely to hit the Italian market over the second half of the forecast period. In this context, the two biggest brands, Coca-Cola and Pepsi, are likely to retain their shares thanks to their strong positioning and wider distribution, while private label could lose share as consumers trade up again.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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