The carbonates market in Indonesia is projected to see a stagnant performance in total volume terms during the forecast period, in light of the delayed recovery of purchasing power among lower-income consumers. This demographic, a critical contributor to category sales, continues to face economic constraints post-pandemic, presenting a major challenge for industry players.
The growing importance of health and wellness trends will also be a major influence on sales of carbonates over the forecast period. In particular, consumers are becoming increasingly aware of the negative effects of excessive sugar intake, including the increased risk of type 2 diabetes, obesity and cardiovascular problems, which will mean that consumption of these products is likely to remain under pressure.
Modern trade channels are projected to continue as the primary sales driver for premium carbonated brands such as YOU C1000 (Sinar Sosro PT) during the forecast period. Unlike mainstream competitors like Coca-Cola and Big Cola, YOU C1000 targets middle-to-upper-income consumers and is priced at a premium.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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