Carbonates in Bulgaria

November 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Bulgaria?
  • To what extent are health considerations impacting consumption of Carbonates in Bulgaria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Bulgaria?
  • Which are the leading brands in Carbonates in Bulgaria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
  • How are products distributed in Carbonates in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Bulgaria - Category analysis

KEY DATA FINDINGS

A still difficult economic situation continues to dampen demand
Reduced sugar positioning remains the key growth driver
Lemonade/lime benefits from new launches with natural ingredients in 2024
Reduced sugar carbonates to shape manufacturer and consumer responses
Investments in taste, packaging and promotions to spur interest
Cocktail trend to push the demand tonic water and mixers
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

Soft Drinks in Bulgaria - Industry Overview

Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
Fountain sales in Bulgaria

DISCLAIMER

Summary 1 Research Sources
Download table of contents
The following categories and subcategories are included:

Carbonates

  • Regular Carbonates
  • Reduced Sugar Carbonates
    • Regular Cola Carbonates
    • Reduced Sugar Cola Carbonates
    • Regular Non-Cola Carbonates
    • Reduced Sugar Non-Cola Carbonates
      • Regular Lemonade/Lime
      • Reduced Sugar Lemonade/Lime
      • Regular Tonic Water/Mixers/Other Bitters
      • Reduced Sugar Tonic Water/Mixers/Other Bitters
      • Regular Orange Carbonates
      • Reduced Sugar Orange Carbonates
      • Regular Other Non-Cola Carbonates
      • Reduced Sugar Other Non-Cola Carbonates

Carbonates

Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.

See all of our definitions
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This report originates from Passport, our Carbonates research and analysis database.

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