The carbonates category is projected to experience minimal declines in consumer demand and off-trade retail volume over the forecast period, alongside a corresponding decline in off-trade RSP value. This trajectory reflects the ongoing impact of health and wellness trends, which have increasingly discouraged consumers from purchasing regular carbonates.
Regular tonic water, mixers, and other bitters are expected to continue leading growth within the carbonates category, driven by their alignment with the rising popularity of mixology and cocktail culture. These products are anticipated to gain further traction among younger consumers, who increasingly recognise their versatility as mixers for both alcoholic and non-alcoholic beverages.
While regular cola carbonates are expected to face continued declines in consumer demand over the forecast period, their robust market size and brand recognition will ensure they remain a significant product area. The popularity of the Coca-Cola brand and the extensive marketing efforts supporting it are likely to mitigate some of the negative effects of declining interest.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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