The recovery of consumption following the high inflationary stress on demand in 2022-2023 is expected to continue as inflation stabilises. The anticipated stabilisation of the economy is likely to constrain price rises, restore some consumer confidence and generate modest, but stable off-trade volume growth and healthy on-trade volume increases.
In a highly competitive and saturated category, innovations and staying ahead of changing consumer demands are expected to be crucial success factors. Companies that prioritise staying up-to-date and meeting evolving customer needs are set to be more competitive, even amidst challenging purchasing power conditions.
The development of higher-end alcoholic drinks, like gin and whiskies, catering to the “easy-mixes” culture creates demand for carbonates used in popular cocktails. This supports the good performance of tonic water/mixers/other bitters, which is projected to see further off- and on-trade volume growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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