Carbonates in Ireland is seeing both opportunities and challenges ahead. The biggest challenge comes from the category’s unhealthy image, although carbonates will continue to offer a key indulgence aspect to thirsty consumers.
The Deposit Return Scheme (DRS) in Ireland, launched in February 2024, has quickly gained traction since its launch, with a significant increase in the number of containers returned. This initiative encourages better recycling practices by educating consumers on the importance of properly disposing of PET plastic and aluminium drinks containers and, by returning containers through designated points, the quality of recyclables is enhanced compared to mixed recycling methods.
There is a noticeable shift among consumers from traditional carbonated drinks towards sports/energy drinks, both of which are experiencing healthy growth in both volume and value sales. This trend is driven by product innovations that emphasise functional and health-related benefits, such as the provision of energy, rehydration after exercise, etc, which ties such products in with overall health and wellness trends – despite energy drinks, in particular, often containing high levels of sugar.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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