The lemonade/lime carbonates category is expected to experience robust growth during the forecast period, driven by its ability to effectively mask the taste of sweeteners. This trend has been amplified by the strong advertising support behind global brands like Sprite and Fanta, which have reinforced consumer loyalty and awareness.
The rising costs associated with VAT and ICE taxes have prompted a renewed focus on returnable packaging, which offers both economic and environmental benefits. Since 2023, the introduction of a refundable tax on non-returnable plastic bottles has spurred recycling efforts, creating a financial incentive for consumers to return bottles to recyclers.
The growth potential of tonic water has been intrinsically linked to the popularity of gin, which, while enjoying an initial surge, now appears to be stabilising. This dependency poses a challenge, particularly as the novelty of gin wanes among Ecuadorian consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Carbonates industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!