In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options.
In 2024, home care in Angola has been shaped by persistent inflation and the financial struggles faced by domestic producers. These challenges have discouraged significant new investments, with companies prioritising stability over growth or expansion.
Angolan consumers continue to embrace home care products across all income groups, largely due to the availability of affordable options in the market. National brands, particularly in categories such as dishwashing, laundry care, surface cleaners, and bleach, have become increasingly prominent.
The socioeconomic landscape in Angola has remained largely unchanged in terms of retail channels, with most consumers continuing to rely on their usual purchase methods. However, low-income households have demonstrated notable shifts towards informal markets.
E-commerce has shown minimal growth in Angola’s home care sector, as consumers continue to prefer physical purchases. This preference is rooted in the ability to inspect products before purchase and the widespread use of cash as the primary form of payment, particularly among low-income groups.
The forecast for home care in Angola remains heavily influenced by the nation’s economic conditions. Persistent inflation has discouraged significant investments from major players, creating opportunities for new entrants once inflation stabilises.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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