Home care saw healthy growth in retail volume terms in 2024 with these products being widely available and affordable for the majority of consumers. In 2024, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends.
Oman is a sizable and expanding market for home care goods. Growth is being fuelled by increasing disposable incomes, rising urbanisation, and increased awareness of the importance of keeping homes clean and hygienic.
Oman’s population continues to grow rapidly, increasing by 5% to reach 5.4 million in 2024.
Despite the geopolitical and economic uncertainties that facing the world in 2024, Oman managed to control its inflation rate at a more moderate level compared to the average global inflation rate according to the IMF. In addition, the prices of some of the chemicals used in many home care products declined in 2024.
Modern grocery retailers continue to expand throughout Oman, with the majority of home care sales being made via supermarkets and hypermarkets. Several hypermarket chains are present in the market including Carrefour, Lulu, Grand, and Nesto.
Oman is working on improving the contribution of its non-oil investments to its GDP. This is expected to bring stability to the Omani economy and is expected to attract more foreign workers in the coming years, all of which should benefit sales of home care.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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