Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers.
The home care products market in Oman is large and growing, driven by a number of factors including rising disposable incomes, increasing urbanisation, and growing awareness of the importance of hygiene and cleanliness. The market is characterised by a few major players, such as Unilever, Procter & Gamble, and Reckitt Benckiser, although there is also a growing number of local and regional brands.
The overall population declined in 2020 as a result of the pandemic but managed to recover and exceed pre-pandemic levels by the end of 2022. In 2023, the Omani population reached 5.
Overall GDP continued to grow by 4.3% in 2022, supported by oil sector revenues as oil prices jumped by 61.
Logistics infrastructure continues to improve across Oman, with products being distributed via multiple warehouses and sophisticated local/company logistics systems. Although towns and cities are scattered across the country, with the majority of the landscape being desert, the country’s excellent road network ensures the efficient transportation of goods.
Home care is set to perform well in current value and volume terms over the forecast period as the COVID-19 pandemic has changed views concerning hygiene and cleanliness in Oman and this is set to persist in the years to come. As a result, current value sales will remain higher than that seen prior to the pandemic.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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