Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market.
Rising disposable incomes, urbanisation, and growing awareness of the value of cleanliness and hygiene were some of the factors driving the growth and expansion of home care in 2024. A small number of large companies, like Unilever, Procter & Gamble, Henkel and Reckitt Benckiser, account for a large share of the market.
Kuwait’s population grew by 2% to reach 4.9 million in 2024, but only around a third of the population are Kuwaiti nationals.
Despite the geopolitical situation and global economic challenges, Kuwait managed to control its inflation rate below the average global inflation rate in 2024, according to the IMF. Despite the significant rise in global inflation, Kuwait was able to slow down inflation locally due to its robust social security safety network and government support.
Co-op society stores are department stores that are used by the government to control prices and deliver products that comply with the minimum quality standards. The Co-op society has more than 70 stores distributed throughout the country’s six governorates, with these controlling 70% of the retail trade in Kuwait, and 3% of Kuwait’s GDP.
Home care is expected to see strong and steady growth in retail volume terms over the forecast period backed by the country’s growing population, more stable rates of inflation and increasing awareness about the various uses for different home care products. However, the country’s Kuwaitisation programme could limit the number of foreign workers entering the country over the forecast period, which could potentially impact the market.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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