Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products.
Home care in Kuwait saw steady growth in retail volume terms in 2023 driven by a number of factors including rising disposable incomes and growing awareness of the importance of hygiene and cleanliness. Furthermore, with the pandemic being declared over in early 2023 Kuwait saw the return of large numbers of foreign workers who had left the market following the outbreak of COVID-19 due to a lack of work opportunities.
Kuwait’s population increased by 9% in 2023 to reach 4.8 million.
Most migrants work low-end jobs, with higher income positions are mostly held by Kuwaiti nationals. Therefore, there is a clear gap between the middle and high-income Kuwaiti families and the low-income foreign residents.
Co-op society stores are used by the government to control prices and deliver products that comply with the minimum quality standards. The Co-op society has more than 70 stores placed throughout the six governorates and which control 70% of the retail trade in Kuwait, and also account for 3% of Kuwait’s GDP.
Home care is expected to continue recording steady and stable growth in retail volume terms over the forecast period. An improving economy, wider distribution, new product development and innovation and ongoing investment by local and international players all bodes well for the growth of home care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!