Home Care in Slovenia

February 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Slovenia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Slovenia?
  • Which are the leading brands in Home Care in Slovenia?
  • How are products distributed in Home Care in Slovenia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Slovenia

Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2019-2024
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Air Care in Slovenia

KEY DATA FINDINGS

Air care shows resilience amid economic challenges
Candle air fresheners lead growth in 2024
New product launches generate consumer interest
Sustainability and sensory appeal will drive growth of air care products
Rising demand for sophisticated and premium offerings, driven by wellbeing trends
Smart home integration will shape air care market
Table 11 Sales of Air Care by Category: Value 2019-2024
Table 12 Sales of Air Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Air Care: % Value 2020-2024
Table 14 LBN Brand Shares of Air Care: % Value 2021-2024
Table 15 Forecast Sales of Air Care by Category: Value 2024-2029
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

Bleach in Slovenia

KEY DATA FINDINGS

Declining demand for bleach amid increase in eco-conscious behaviour
Private labels gain ground
Sampionka expands its reach through dm-Drogerie Markt
Bleach to see further decline as eco-conscious consumers shift towards natural alternatives
Greater emphasis on sustainability
Little change to competitive landscape
Table 17 Sales of Bleach: Value 2019-2024
Table 18 Sales of Bleach: % Value Growth 2019-2024
Table 19 NBO Company Shares of Bleach: % Value 2020-2024
Table 20 LBN Brand Shares of Bleach: % Value 2021-2024
Table 21 Forecast Sales of Bleach: Value 2024-2029
Table 22 Forecast Sales of Bleach: % Value Growth 2024-2029

Dishwashing in Slovenia

KEY DATA FINDINGS

Automatic dishwashing tablets benefit from compatibility with busy lifestyles
Finish dominates automatic dishwashing
New product development drives growth
Convenience trend will continue to drive shift away from hand dishwashing to automatic dishwashing
Leading players to focus on enhanced cleaning power
Focus on sustainable packaging drives innovation in dishwashing products
Table 23 Household Possession of Dishwashers 2019-2024
Table 24 Sales of Dishwashing by Category: Value 2019-2024
Table 25 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 27 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 28 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

Home Insecticides in Slovenia

KEY DATA FINDINGS

Stable performance for home insecticides, driven by weather and inflationary pressures
Electric insecticides lead growth
Raid maintains its lead
Sustainability trend will impact home insecticides
Smart home integration will gain traction
Spray/aerosol insecticides face decline as demand shifts towards eco-friendly alternatives
Table 30 Sales of Home Insecticides by Category: Value 2019-2024
Table 31 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 33 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 34 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

Laundry Care in Slovenia

KEY DATA FINDINGS

Liquid fabric softeners lead growth in laundry care
Concentrated and compact offerings drive sales
Shift towards eco-friendly formulations
Private label to gain traction
Growing demand for eco-friendly laundry care products
E-commerce will reach more consumers
Table 36 Household Possession of Washing Machines 2019-2024
Table 37 Sales of Laundry Care by Category: Value 2019-2024
Table 38 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 39 Sales of Laundry Aids by Category: Value 2019-2024
Table 40 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 41 Sales of Laundry Detergents by Category: Value 2019-2024
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 43 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 44 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 45 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 46 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 47 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 49 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

Polishes in Slovenia

KEY DATA FINDINGS

Price increases drive value growth
Floor polish leads growth amid construction boom
Lomas doo retains market leadership with strong brand portfolio
Shoe polish and furniture polish set for strong growth
Rising demand for eco-friendly polishes
E-commerce to gain further traction
Table 51 Sales of Polishes by Category: Value 2019-2024
Table 52 Sales of Polishes by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Polishes: % Value 2020-2024
Table 54 LBN Brand Shares of Polishes: % Value 2021-2024
Table 55 Forecast Sales of Polishes by Category: Value 2024-2029
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

Surface Care in Slovenia

KEY DATA FINDINGS

Persistent hygiene concerns drive growth
Ajax maintains its lead
Increasingly competitive market landscape
Positive growth expected, driven by need for hygiene and convenience
Smart cleaning devices could impact growth
Local brands will continue to perform well
Table 57 Sales of Surface Care by Category: Value 2019-2024
Table 58 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Surface Care: % Value 2020-2024
Table 62 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 63 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

Toilet Care in Slovenia

KEY DATA FINDINGS

Positive performance, despite lingering financial pressures
Rim liquids lead growth
Innovation drives consumer interest with new fragrances and convenient formats
Toilet care to maintain steady growth driven by hygiene demands and innovation
Convenience will have positive impact on demand
Sustainability concerns will drive innovation, with focus on water conservation
Table 65 Sales of Toilet Care by Category: Value 2019-2024
Table 66 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 67 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 68 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 69 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Home Care

      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
        • Carpet Fresheners
        • Odour Neutralisers
        • Refrigerator Fresheners
        • Waste Bin Fresheners
        • Other Other Air Care
  • Bleach
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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