In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at home, while those that were negatively impacted such as air care benefited from the return to the workplace.
Retail volume and value sales of home care products continued to strengthen in 2023, even though sales failed to return to pre-pandemic levels due to the ongoing economic downturn. New brands continued to be launched as players adjusted their marketing strategies to retain competitive advantage in a challenging environment and changing consumer behaviour.
Myanmar’s GDP grew by 2.8% in 2023, with average growth of around 3.
Average annual inflation increased to 14% in the year ending September 2023, from 18.3% the previous year, with this expected to drop further in 2024.
Since the onset of the military coup in February 2021, prolonged border trade checkpoint closures, mainly due to regionalised conflicts between the Myanmar military and revolutionary forces, have delayed cross-border transport and resulted in supply chain disruptions and shipping delays, thereby creating stock shortages. Meanwhile, extortion at junta-controlled highway checkpoints also increase retail prices of products.
Home care is expected to see improved growth rates in retail volume and value sales over the forecast period driven by urbanisation and an anticipated economic rebound despite being limited by macroenvironmental factors, including continuing inflation and rising unemployment. Ongoing economic constraints will force some demographics into economising and cutting out unnecessary expenditures.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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