Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories.
Persistent inflation, fuelled by the depreciation of the kyat, foreign currency shortages, and rising import costs, has placed immense pressure on the Myanmar economy. These inflationary pressures have substantially weakened consumer spending, leading households to become increasingly price-conscious and prompting a shift towards more economical products, particularly within home care.
Myanmar’s GDP growth is projected to reach 1.2% in 2024 and 2.
Nearly half of Myanmar’s population of 54 million lives below the poverty line, with 49.7% of people subsisting on less than USD0.
Ongoing conflict, particularly in border regions, continues to disrupt trade and supply chains, while labour shortages have emerged due to migration and displacement. Furthermore, prolonged power cuts and widespread fuel shortages have presented operational challenges for local manufacturers, ranging from increased manufacturing costs to disruptions in production schedules.
Home care is expected to maintain current retail volume and value sales without significant developments, as Myanmar’s economy is not anticipated to recover substantially over the forecast period. Brands are expected to focus on innovation and diversification of their product offerings, implementing targeted marketing strategies, including discounts and promotions, to maintain market relevance.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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