Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand.
The demand for home care in Sri Lanka in 2024 was affected by a number of issues, such as economic difficulties, which compelled consumers to modify their buying habits. Consumers were more price-sensitive amid rising living expenses, which fostered a trend for more economy products.
Consumer perceptions of home care products in Sri Lanka have changed dramatically over time. Customers increasingly believe that these items are necessary to keep their homes clean and hygienic.
In 2024, socioeconomic developments had a significant impact on home care in Sri Lanka. With an increasing propensity for value-orientated buying in the face of economic uncertainty, middle- and high-income households continued to key purchasers of packaged home care items.
Nationwide fuel scarcity, brought on by the nation's low US dollar reserves, was one of the key factors behind the economic crisis that affected the country and home care. Product manufacturing was severely impacted by the lack of fuel to run machinery during power outages during the review period.
The performance of home care in Sri Lanka will depend significantly on the country's efforts to stabilise its economy and restore import levels, which are essential for sustaining demand in the market. External factors like exchange rate fluctuations and prevailing economic conditions continue to exert influence on supply chain dynamics, pricing structures and overall demand patterns, particularly affecting higher-end or imported products.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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