In 2024, home care in Ghana experienced growth in volume sales despite significant price increases across the sector. Products such as washing powder, bleach, and dishwashing soap are expected to see the most growth, as they remain the most frequently purchased household items.
The home care industry in Ghana faces significant challenges due to exchange rate volatility, increased import taxes, inflation, and rising transportation costs.
Home care products are widely used in Ghana, with economic constraints driving consumer preference for multipurpose cleaners over specialised products.
The association of fabric softeners with nursing mothers has boosted demand within this consumer segment.
The distribution of home care products between major urban centres such as Accra, Takoradi, Kumasi, and Tamale is efficient, with road transportation being the primary means of delivery.
Local manufacturing of home care products is expected to grow, leading to the availability of more affordable options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Care industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!