Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis.
The home care products market in Qatar is promising and growing, driven by a number of factors including rising disposable incomes, increasing urbanisation, and growing awareness of the importance of hygiene and cleanliness. The major international players, such as Unilever, Procter & Gamble, and Reckitt Benckiser, are facing intense competition from local players, especially Qatar Detergents Co.
For a long time, Qatar had just two home care manufacturers with local production, however, several new companies established local production in the final three years of the review period. The demand for detergents in Qatar continues to grow, with more local players introducing new products, which are either locally produced or imported and distributed locally.
There is a growing focus on buying local products that are produced and manufactured within the country. Qatar is making efforts towards achieving self-sufficiency, as it looks to reduce its reliance on imports as well as working towards diversifying its economy away from its heavy reliance on oil.
The COVID-19 crisis did not cause major setbacks for the rapid development of Qatar’s retail infrastructure. This was partially due to the completion of construction projects being undertaken to prepare the country for its hosting of the 2022 FIFA World Cup.
Qatar is expected to see population growth over the forecast period which should sustain strong volume growth across home care, but especially within the key category of laundry detergents. The rising per capita consumption of laundry detergents alongside healthy population growth will be key drivers of growth.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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