Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene.
Sales of home care continued to see steady growth in retail volume terms in 2024, backed by rising disposable incomes, urbanisation, and a growing awareness of the importance of a clean and hygienic home.
Maids are mainly responsible for cleaning jobs around most homes in Qatar. Maids are widely employed in Qatar, even in less affluent households.
Despite the political and economic uncertainties that are facing the world, Oman managed to control its inflation rate at well below the average global inflation rate in 2024, according to the IMF. As a result, the average unit price of home care products showed stability in 2024, thereby presenting opportunities for brands to offer more promotions and discounts.
There is tremendous investment and growth being witnessed in retailing infrastructure development in Doha, with investment in other cities such as Lusail also increasing. The opening of Doha’s highly cost effective and well-connected metro system in 2019 has provided locals with a very convenient and affordable means for travel across Doha city and its suburbs.
Qatar is expected to see steady population growth over the forecast period which should sustain volume growth across home care, but especially within the key category of laundry detergents. The rising per capita consumption of laundry detergents alongside healthy population growth will be key drivers of growth.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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