In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolled out.
Moderation best describes the dynamics of the home care sector in Paraguay in 2023. Most categories’ sales followed the same movements as they did in 2022, either positive or negative, but at a much more moderate pace.
In April 2023, the right-wing leader Santiago Peña, representing the red party, won the presidential elections in Paraguay.
Income disparity is still highly apparent with urban disposable income being almost double rural disposable income. This therefore impacts the types of products that are bought and their level of sophistication, depending on the location of the consumer.
Although investment is being made to improve the condition of the roads, the road network as a whole remains far below Western standards. The condition of the roads in Paraguay varies depending on the region, with the most developed highways connecting Asunción, Encarnación and Ciudad del Este in the southern half of the country.
Average real GDP growth of 3.7% is expected over the forecast period with inflation averaging at round 4.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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