The robust economy of Paraguay in 2024 was a significant determinant driving up demand for home care products. In addition, local consumers gained purchasing power because inflation dropped for the second consecutive year.
Volume sales of most categories within home care in Paraguay increased in 2024. This was a reversal of the local market’s situation in 2022 and 2023, when most of the industry’s categories performed negatively.
Consumer confidence increased in 2024 as the country’s economy continued to grow and inflation remained under control. The new business-friendly government – which took power in August 2023 – was a significant contributor to the positive economic scenario.
Income disparity is still highly apparent with urban disposable incomes being almost double those for consumers in rural areas. Therefore, this impacts the types of products that are bought and their level of sophistication, depending on the location of the consumer.
Although investment is being made to improve the condition of Paraguay’s roads, the road network as a whole remains far below Western standards. The condition of the roads in Paraguay varies depending on the region, with the most developed highways connecting Asunción, Encarnación and Ciudad del Este in the southern half of the country.
The demand for more concentrated and more specialised home care products is on the rise, as local consumers search for greater efficiency.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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