Amid rising prices of essential foods and other basic necessities, the hike in prices of home care products added a new brden on people in 2023. In about nine months, almost all products such as detergents and toilet cleaners became pricier by 10 to 30%.
Inflation was high from July 2022 onwards, with inflation increases worsening from April 2023. Prices increased sharply, doubling for some products, and demand declined significantly.
A more robust approach to hygiene and cleanliness is sweeping through Bangladeshi society and this applies to both commercial premises and residential dwellings. As a result, a wide range of home care items are now considered absolutely essential in virtually all homes.
Bangladesh’s huge population base and the country’s impressive economic growth over the past decade have resulted in strong growth in sales across numerous fmcg industries, making the country a highly attractive prospect for global brand owners in home care. In particular, major improvements in the ease of doing business following the implementation of numerous reform initiatives have resulted in a very business-friendly environment.
Road infrastructure remains underdeveloped in many parts of Bangladesh, which limits the geographical reach of home care producers and poses significant challenges in terms of distribution. The poor state of many roads is partly the result of high construction costs, inadequate maintenance and bureaucratic barriers, but also due to frequent damage caused by natural disasters such as floods and earthquakes.
A moderate positive sales performance is expected to be registered in-home care over the forecast period due to the rising awareness of the importance of good hygiene, cleanliness and health consciousness that will be the primary growth engines of sales growth in home care. Improvements in living standards and rising health awareness are expected to prove instrumental in supporting rising demand for home care during the forecast period, with overcrowding and high levels of pollution in urban areas likely to ensure that consumers remain conscious of the importance of maintaining proper hygiene standards in the home.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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