Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose cheaper brands or small packs.
Home care in Tanzania was impacted by the high cost-of-living, rising commodities/goods prices and rising transportation costs in 2024. Higher regulatory costs and tax rises fostered an increase in production costs.
There has been a rise in the use of multi-purpose cleaners and home care disinfectants for general floor cleaning due to the antibacterial and anti-germicidal properties of these products. This trend grew out of the Coronavirus (COVID-19) pandemic.
Increases in taxation inevitably led to higher prices for home care products as manufacturers and distributors grappled with higher energy, fuel and transportation costs.
Infrastructure improvements are becoming visible, especially in the commercial capital Dar es Salaam. Roads are being expanded and maintained, leading to significant decongesting of industrial and port areas, which, in turn, are contributing to a more efficient distribution of fmcg.
Inflationary pressure on prices is expected to continue to impact purchasing power and purchasing decisions. Imported brands face higher price increments than locally produced brands.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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