Home Care in Switzerland
Home care in 2024: The big picture
Table 1 Households 2019-2024
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Air Care in Switzerland
Sustainable attributes drive growth for air care products in 2024
Liquid and candle air fresheners gain ground, offering ease of use while being decorative
Major players focus on green and sustainable product lines
Positive value growth is expected as consumers invest in air care for welcoming, fresh environments
As sustainability becomes more important, gel air fresheners is expected to struggle
Innovation is likely to focus on seasonal preferences, and personalised scent experiences to boost value
Table 11 Sales of Air Care by Category: Value 2019-2024
Table 12 Sales of Air Care by Category: % Value Growth 2019-2024
Table 13 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 14 NBO Company Shares of Air Care: % Value 2020-2024
Table 15 LBN Brand Shares of Air Care: % Value 2021-2024
Table 16 Forecast Sales of Air Care by Category: Value 2024-2029
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
Bleach in Switzerland
Retail volume and value fall as bleach continues to suffer from a negative image
Bleach faces competition from surface care products that are viewed as less harmful
Migros retains its lead in bleach as it offers consumers affordable price points
As consumers turn to versatile alternatives, growth is set to struggle
Consumers are expected to migrate to chlorine-free bleach or other less harmful disinfectants
Supermarkets are set to lead sales, while retail e-commerce benefits from convenience
Table 18 Sales of Bleach: Value 2019-2024
Table 19 Sales of Bleach: % Value Growth 2019-2024
Table 20 NBO Company Shares of Bleach: % Value 2020-2024
Table 21 LBN Brand Shares of Bleach: % Value 2021-2024
Table 22 Forecast Sales of Bleach: Value 2024-2029
Table 23 Forecast Sales of Bleach: % Value Growth 2024-2029
Dishwashing in Switzerland
Positive growth is driven by sustainable, convenient dishwashing solutions
Automatic dishwashing tablets lead retail volume growth while dishwashing additives struggle
Miele AG launches an eco-friendly detergent solution called PowerDisk All-in-1 ECO
Automatic dishwashing powders and dishwashing additives are set to face challenges
The competition between private label and multinational brands is set to intensify
Circular economy principles and sustainable attributes will become key to innovations
Table 24 Household Possession of Dishwashers 2019-2024
Table 25 Sales of Dishwashing by Category: Value 2019-2024
Table 26 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 28 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 29 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
Home Insecticides in Switzerland
Positive growth for home insecticides is driven by warm temperatures and outdoor activities
Electric insecticides benefits from being convenient, while spray/aerosol insecticides struggle
Environmental concerns challenge sales of home insecticides as many consumers avoid chemicals
Seasonality, maturity and health concerns are expected to challenge sales over the forecast period
Demand for spray/aerosol insecticides and insecticide coils is set to fall as consumers seek eco-friendly alternatives
Retail e-commerce is expected to grow as consumers appreciate convenience and flexibility
Table 31 Sales of Home Insecticides by Category: Value 2019-2024
Table 32 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
Table 34 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 35 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 36 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
Laundry Care in Switzerland
Liquid tablet detergents record positive growth while standard powder detergents decline
Private label products lead as consumers look for affordable efficacy in 2024
Laundry sheets grow as consumers appreciate sustainable products
As price points stabilise, retail value and volume is set to decline
Cold-water washing is expected to increase in popularity, with brands aligning marketing to the practice
Sustainability and EU regulations may challenge manufacturers across the forecast period
Table 38 Household Possession of Washing Machines 2019-2024
Table 39 Sales of Laundry Care by Category: Value 2019-2024
Table 40 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 41 Sales of Laundry Aids by Category: Value 2019-2024
Table 42 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 43 Sales of Laundry Detergents by Category: Value 2019-2024
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 45 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 46 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 47 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 48 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 49 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 50 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 52 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
Polishes in Switzerland
Retail value falls as other home care products challenge the sales of polishes
Floor and shoe polishes record ongoing declines as consumers consider these products unessential
SC Johnson AG retains its lead while private label from retailer Migros is close behind
Polish is set to face ongoing challenges as behaviour and aesthetics trends impact demand
Shoe polish is expected to see the best performance, while floor polishes face a further decline
Innovations will need to adapt to consumers' rising interest in sustainable cleaning products
Table 54 Sales of Polishes by Category: Value 2019-2024
Table 55 Sales of Polishes by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Polishes: % Value 2020-2024
Table 57 LBN Brand Shares of Polishes: % Value 2021-2024
Table 58 Forecast Sales of Polishes by Category: Value 2024-2029
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
Surface Care in Switzerland
Despite rising costs, surface care records positive retail value and volume growth
Multi-purpose cleaners support retail volume sales while oven cleaners suffer, being considered unessential
Private label offers consumers an attractive price-to-quality ratio
Concentrated formulas will challenge higher levels of retail volume sales
Convenience-driven products are set to drive growth while task-specific goods struggle
Probiotic and plant-based formulations are expected to gain ground
Table 60 Sales of Surface Care by Category: Value 2019-2024
Table 61 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Surface Care: % Value 2020-2024
Table 65 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 68 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
Toilet Care in Switzerland
A decline in retail value as price promotions hinder stronger value sales
Toilet liquids/foam gains ground as it offers ease of use and a variety of scents
Migros retains its lead as private label products attract budget-conscious consumers
An ongoing decline is predicted for toilet care, as promotional activities challenge value growth
Brands will focus on innovations within rim blocks in an effort to boost retail value
Biodegradable solutions are set to launch as players focus on sustainable attributes
Table 70 Sales of Toilet Care by Category: Value 2019-2024
Table 71 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 73 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 74 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029