Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.
As the pandemic began to wane there was a slowdown in sales of home care products associated with disinfection and cleaning in 2022. Less time spent at home led to lower usage of products such as dishwashing and toilet care.
It is women in Panama who mainly take on the responsibility for cleaning although a large number of households employ female maids. It is also popular for households to employ handymen, many of whom also do household chores, such as cleaning in the home.
Panama has a relatively high per capita GDP, with purchasing power parity in line with that of Chile, which is among the highest in the region.
The logistics system in Panama is fairly well developed for businesses especially as over 2,000km of roads were constructed during the last presidential period. Moreover, during the last government administration, two pilot projects were completed.
Going into the forecast period, demand for home care will remain steady in Panama. Inflationary pressures could persist into 2024, therefore consumers will remain cautious with their spending due to economic uncertainty in the near to medium term, especially with the run-up to elections in May 2024.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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