Home Care in Latvia

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Latvia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Latvia?
  • Which are the leading brands in Home Care in Latvia?
  • How are products distributed in Home Care in Latvia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Home Care in Latvia

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2018-2023
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Air Care in Latvia

KEY DATA FINDINGS

Gel air fresheners record strong growth, offering longer-lasting fragrances
Liquid air fresheners have a strong foothold on the landscape
Reckitt Benckiser SA retains its lead, offering Air Wick innovations
Ongoing innovations drive positive growth for liquid air fresheners
Eco-friendly innovation support retail value growth
Rising car purchases propels the demand for car air fresheners
Table 11 Sales of Air Care by Category: Value 2018-2023
Table 12 Sales of Air Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Air Care: % Value 2019-2023
Table 14 LBN Brand Shares of Air Care: % Value 2020-2023
Table 15 Forecast Sales of Air Care by Category: Value 2023-2028
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

Bleach in Latvia

KEY DATA FINDINGS

Detergents with disinfectant properties negatively impact sales of bleach
Consumers spend less on bleach, moving towards eco-friendly alternatives
Procter & Gamble Co offers Ace, leading the bleach landscape
The unhealthy composition of bleach negatively impacts sales
The target demographic will primarily comprise of cost-conscious consumers
Supermarkets will continue to be the preferred distribution channel for bleach
Table 17 Sales of Bleach: Value 2018-2023
Table 18 Sales of Bleach: % Value Growth 2018-2023
Table 19 NBO Company Shares of Bleach: % Value 2019-2023
Table 20 LBN Brand Shares of Bleach: % Value 2020-2023
Table 21 Forecast Sales of Bleach: Value 2023-2028
Table 22 Forecast Sales of Bleach: % Value Growth 2023-2028

Dishwashing in Latvia

KEY DATA FINDINGS

Dishwashing tablets drive growth through ease and convenience
Deteriorating water quality stimulates the demand for dishwashing additives
Procter & Gamble Co retains its lead, focusing on innovative offerings
Automatic dishwashing packaging focuses on eco-friendly positionings
Consumers look to purchase multifaceted detergents
Use of hand dishwashing declines as consumers migrate to automatic dishwashers
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2018-2023
Table 25 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 27 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 28 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

Home Insecticides in Latvia

KEY DATA FINDINGS

Growth for electric insecticides as consumers preference convenience and safety
Natural and traditional solutions challenge growth for home insecticides
Kvadro SIA leads the landscape with a wide range of affordable options
Electric insecticides post the strongest growth, ensuring a pest-free environment
Sustainability offers scope for product innovation in home insecticides
E-commerce offers an extensive selection of home insecticides
Table 30 Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 33 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 34 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

Laundry Care in Latvia

KEY DATA FINDINGS

Liquid tablet detergents lead growth, offering ease and convenience to consumers
Consumers seek eco-friendly options, aligning with the rising interest in sustainability
Henkel Latvia SIA leads laundry care through ongoing innovations
Liquid tablet detergents replace powders as concentrated liquid detergents rise
Health trends offer solid retail value gains over the forecast period
E-commerce sales rise as consumers appreciate ease and convenience
Table 36 Household Possession of Washing Machines 2018-2023
Table 37 Sales of Laundry Care by Category: Value 2018-2023
Table 38 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 39 Sales of Laundry Aids by Category: Value 2018-2023
Table 40 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 41 Sales of Laundry Detergents by Category: Value 2018-2023
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 44 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 45 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 47 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 49 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028

Polishes in Latvia

KEY DATA FINDINGS

Shoe polish consumption continues to fall as casual trends emerge
Furniture polish grows as consumers appreciate the multifunctional nature of the product
SC Johnson & Son Inc. leads polishes with its popular brand Kiwi
Pet owners drive ongoing sales of furniture polish across the forecast period
Floor and furniture polish face rising competition from detergent-based solutions
Multifunctional floor cleaners to replace traditional floor polishes
Table 51 Sales of Polishes by Category: Value 2018-2023
Table 52 Sales of Polishes by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Polishes: % Value 2019-2023
Table 54 LBN Brand Shares of Polishes: % Value 2020-2023
Table 55 Forecast Sales of Polishes by Category: Value 2023-2028
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2023-2028

Surface Care in Latvia

KEY DATA FINDINGS

Deteriorating water quality drives retail volume sales of descalers
Multi-purpose cleaners gain ground as cost-effective cleaning solutions
Colgate-Palmolive Co maintains its lead, offering Ajax to consumers
Descalers grow as multi-purpose cleaners benefit from being effective solutions
Working and cooking from home boosts sales of kitchen cleaners
Sustainability drives innovation and supports retail value growth
Table 57 Sales of Surface Care by Category: Value 2018-2023
Table 58 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Surface Care: % Value 2019-2023
Table 62 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 63 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

Toilet Care in Latvia

KEY DATA FINDINGS

Working from home drives ongoing sales of toilet care products in 2023
Toilet liquids and foam offer a cost-effective choice for cleaning and maintaining toilet bowls
Henkel Latvia SIA retains its lead, offering consumer favourite Bref
Toilet care tablets/powders benefit from being considered efficient
In-cistern devices will increase as the landscape has ample room for growth
Discounters will become more popular among toilet care consumers
Table 65 Sales of Toilet Care by Category: Value 2018-2023
Table 66 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 68 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 69 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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