Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern housing developments and increased awareness of the importance of good hygiene practices in the home.
Sales of home care products continue to benefit from the hygiene awareness campaigns which began during the COVID-19 pandemic. Likewise, demand is also being driven by the growing availability of a wider range of home care products and the changing lifestyles of Ethiopians, especially younger consumers.
Ethiopia had a population of 127 million people in 2023, making Ethiopia the second most populous country in Africa, next to Nigeria.
Although inflation remain high in 2023 it did drop below the peak seen in 2022. Some of the major causes for soaring inflation in the Ethiopian economy include poor market integration, disruptive events throughout Ethiopia, chronic foreign exchange shortages and global inflation levels.
Most of the home care products in Ethiopia are bought and sold in supermarkets and small independent kiosks or small local grocers referred traditionally as Souqs in Amharic. In terms of product composition, most supermarkets hold both locally produced and imported home care products, while independent kiosks usually hold locally produced home care products, apart from unique cases like air care products.
Home care is projected to see steady but positive growth in retail volume terms over the forecast period due to increasing consumer awareness of the importance of home hygiene and the broadening range of different home care products available. Moreover, economic development and rising disposable incomes mean that the consumer base is widening.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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