In 2024, home care in Ethiopia has faced rising prices due to high inflation and a foreign exchange shortage, limiting consumer demand. Small-scale manufacturers of liquid detergents have grown, meeting price-sensitive needs, while private label products have gained traction as affordable alternatives to premium brands.
In 2024, there has been a significant increase in prices due to the persistently high inflation rate and a severe shortage of foreign exchange in the Ethiopian economy. This has considerably constrained consumer demand for home care products.
Ethiopia is the second-most populous country in Africa, after Nigeria, with its population estimated to be around 132 million people in 2024.
There has been a notable decline in Ethiopia's inflation rate, which stood at 18.8% in July 2024, compared to 28.
Ongoing conflicts in regions such as Amhara and Western Oromia continue to create logistical challenges for the distribution of home care products in these areas, making transportation risky and disrupting supply chains.
Home care is projected to see steady but positive growth in retail volume terms over the forecast period due to increasing consumer awareness of the importance of home hygiene and the broadening range of different home care products available. Moreover, economic development and rising disposable incomes mean that the consumer base is widening.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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