Home Care in Dominican Republic

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Dominican Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Dominican Republic?
  • Which are the leading brands in Home Care in Dominican Republic?
  • How are products distributed in Home Care in Dominican Republic?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Home Care in Dominican Republic

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2018-2023
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Air Care in Dominican Republic

KEY DATA FINDINGS

Consumers move away from spray air fresheners
Global brands have a strong presence in air care
Emerging brands show more dynamism in car air fresheners
Players to drive sales with seasonal products
Niche products offer growth opportunities
Electric air fresheners are an aspirational product
Table 11 Sales of Air Care by Category: Value 2018-2023
Table 12 Sales of Air Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Air Care: % Value 2019-2023
Table 14 LBN Brand Shares of Air Care: % Value 2020-2023
Table 15 Forecast Sales of Air Care by Category: Value 2023-2028
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

Bleach in Dominican Republic

KEY DATA FINDINGS

Bleach performs well due to multi-purpose benefits
Private label bolsters position in bleach
Leading brands seek to differentiate by highlighting concentration levels
Effectiveness and affordability will sustain demand for bleach
Bleach to see expansion of new fragrances and aromas
Variety of bleaches for specific usage occasions
Table 17 Sales of Bleach: Value 2018-2023
Table 18 Sales of Bleach: % Value Growth 2018-2023
Table 19 NBO Company Shares of Bleach: % Value 2019-2023
Table 20 LBN Brand Shares of Bleach: % Value 2020-2023
Table 21 Forecast Sales of Bleach: Value 2023-2028
Table 22 Forecast Sales of Bleach: % Value Growth 2023-2028

Dishwashing in Dominican Republic

KEY DATA FINDINGS

Shift back to eating out culture dampens dishwashing sales
Antibacterial claims are less attractive in dishwashing
Local brand Bolazul maintains strong lead in dishwashing
Consumer interest to rise for specialist dishwashing products
Automatic dishwashing to gradually emerge
Skincare claims to expand in hand dishwashing products
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2018-2023
Table 25 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 27 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 28 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

Home Insecticides in Dominican Republic

KEY DATA FINDINGS

Consumers migrate towards lower-priced home insecticide brands
Dominican Republic shows a recurrence of dengue epidemic outbreaks
Insecticides are increasingly turning towards compounds with less toxic characteristics
Natural geographical conditions favour the stability of home insecticides
Opportunities for smaller businesses
Pleasant aromas to become more common in home insecticides
Table 30 Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 33 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 34 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

Laundry Care in Dominican Republic

KEY DATA FINDINGS

Inflation continues to impact purchasing behaviour
Unilever Dominicana comes under growing pressure from cheaper alternatives
Local brand Brillante seeks to connect with women via empowering messages
Consumers migrate towards liquid detergent format
Micro-segmentation to gain momentum in laundry care
Cuaba bar soap to remain a tried and tested favourite
Table 36 Household Possession of Washing Machines 2018-2023
Table 37 Sales of Laundry Care by Category: Value 2018-2023
Table 38 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 39 Sales of Laundry Aids by Category: Value 2018-2023
Table 40 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 41 Sales of Laundry Detergents by Category: Value 2018-2023
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 44 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 45 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 47 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028

Polishes in Dominican Republic

KEY DATA FINDINGS

Floor polish faces a challenging scenario
Furniture polish proves to be more resilient
Brand Búfalo reaffirms its leadership with portfolio expansion
Further segmentation is expected in polishes
Furniture polishes to go beyond just the shine
Changing footwear trends among younger generations signals shift in product development
Table 49 Sales of Polishes by Category: Value 2018-2023
Table 50 Sales of Polishes by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Polishes: % Value 2019-2023
Table 52 LBN Brand Shares of Polishes: % Value 2020-2023
Table 53 Forecast Sales of Polishes by Category: Value 2023-2028
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2023-2028

Surface Care in Dominican Republic

KEY DATA FINDINGS

Home care disinfectants are losing appeal
Long-lasting aromas and innovative fragrances stimulate growth
Multi-purpose cleaners offer cost-savings amid high inflation
Home cleaning to remain top of mind for Dominicans in the post-pandemic period
Products for cleaning specific surfaces expected to expand
Environmentally-friendly products to gain traction
Table 55 Sales of Surface Care by Category: Value 2018-2023
Table 56 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Surface Care: % Value 2019-2023
Table 58 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 59 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

Toilet Care in Dominican Republic

KEY DATA FINDINGS

Toilet care posts moderate growth
Lower price formats gain relevance amid high inflation
Multi-functionality of competing products impacts sales performance
Toilet liquid/foam care products to innovate with new compounds
Consumers seek a balance between disinfectant properties and pleasant aromas
Local brands have an opportunity to gain traction
Table 61 Sales of Toilet Care by Category: Value 2018-2023
Table 62 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 64 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 65 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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