Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within the context of the deep and seemingly intractable socioeconomic crisis, this means that most consumers are sticking to the absolute basics such as powder detergents, hand dishwashing and bleach, with all other categories facing major challenges.
Lebanon is facing an extended decline in population, the start of which coincided with the onset of the current socioeconomic crisis in 2020. Since then, very many Lebanese people have chosen to emigrate to escape dire living conditions due to skyrocketing inflation, soaring unemployment and sharp declines in the exchange value of the Lebanese pound as the country’s economy and social fabric have deteriorated significantly amidst perpetual political and economic uncertainty.
The Lebanese population has been steadily declining over a period of many years, a trend that has been accelerated by the ongoing socioeconomic crisis. The population of Lebanon declined at an average of 2.
2023 daw Lebanon continue to face a severe and seemingly intractable socioeconomic crisis and the impact of this continues to have a devastating impact on the lives of the local population. The economic crisis toom hold in earnest during 2019 and has only worsened since then.
While Lebanon’s infrastructure issues continued to deteriorate over the course of 2023 as the economic crisis remained in effect, these issues are deeply rooted and therefore have long been causing hardship for local people. Nonetheless, while power cuts were already depressingly common, they have now evolved into extended periods without any electricity supply at all.
Static volume growth is expected to be seen across home care over the forecast period, with stability in demand expected to spread across the industry as no further economic shocks are expected to be seen in Lebanon. Nonetheless, the economic situation is expected to remain extremely challenging, with growth rates expected to remain minimal as a result.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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