The rising demand for home care products in Cambodia in 2024 is attributed to a heightened awareness of health and hygiene, especially following the COVID-19 pandemic. Many Cambodians, particularly those in urban areas, are now more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households.
Cambodia's economy continues to grow, with the Asian Development Bank forecasting a GDP growth rate of 5.8% for 2024 and 6.
Since the COVID-19 pandemic, an increasing number of Cambodians have experienced a rise in the cost of living, driven primarily by increasing fuel prices and volatile exchange rates. This has led to widespread concerns regarding escalating prices, with many Cambodian households struggling to make ends meet.
According to Cambodia's new national poverty line, approximately 18% of the population is classified as poor. Poverty rates vary significantly by region, with the lowest rate in Phnom Penh at 4.
In Cambodia, online platforms are improving access to a broader array of affordable ingredients across all income levels. This transformation is altering traditional shopping habits by simplifying the search for diverse products, ultimately influencing purchasing decisions and overall shopping behaviour.
Home care in Cambodia is expected to continue expanding, primarily due to ongoing urbanisation, which is creating a demand for higher-quality home care items, albeit at a gradual pace. Additionally, consumers are increasingly recognising the importance of hygiene and cleanliness, further fuelling the demand for home care products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!