Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a shift towards value-driven options.
High inflation and currency depreciation significantly impacted consumer demand in 2024, leading many to seek more affordable alternatives. This included switching to smaller pack sizes, local brands, and multi-purpose products offering better value.
While hygiene and sanitation have improved in Laos, significant challenges remain, particularly in rural areas. Urban centres have seen considerable improvements in access to clean water and sanitation facilities, but rural communities continue to face major obstacles.
Economic recovery has been supported by the tourism and transport sectors. The Visit Laos Year 2024 campaign and the country's ASEAN Chairmanship have significantly boosted tourism.
7-Eleven continues its expansion in Laos, opening its eighth store in Vang Vieng City, Vientiane Province, in September 2024. This marks the company's first store in the province and follows successful openings in other key locations.
Home care is projected to maintain growth in both retail volume and current value terms over the forecast period. Key drivers include continued urbanisation (leading to more modern housing and retail outlets), rising hygiene awareness, increasing disposable incomes, and growing health and wellness trends.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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