Home Care in Costa Rica

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Costa Rica?
  • Which are the leading brands in Home Care in Costa Rica?
  • How are products distributed in Home Care in Costa Rica?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Home Care in Costa Rica

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2018-2023
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Air Care in Costa Rica

KEY DATA FINDINGS

Marginal volume growth in 2023, as consumers prioritise essentials
Glade and Air Wick continue to dominate
Limited and seasonal offerings increasingly popular
Healthy constant value growth over forecast period
Electric air fresheners register healthy volume growth over forecast period
New product launches over forecast period
Table 11 Sales of Air Care by Category: Value 2018-2023
Table 12 Sales of Air Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Air Care: % Value 2019-2023
Table 14 LBN Brand Shares of Air Care: % Value 2020-2023
Table 15 Forecast Sales of Air Care by Category: Value 2023-2028
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

Bleach in Costa Rica

KEY DATA FINDINGS

Minimal value and volume growth in 2023
Clorox holds on to strong lead
Outbreak of dengue fever support sales of bleach
Private label projected to expand over forecast period
Bleach faces threat from alternative products such as surface and toilet care
Increase use of greener packaging
Table 17 Sales of Bleach: Value 2018-2023
Table 18 Sales of Bleach: % Value Growth 2018-2023
Table 19 NBO Company Shares of Bleach: % Value 2019-2023
Table 20 LBN Brand Shares of Bleach: % Value 2020-2023
Table 21 Forecast Sales of Bleach: Value 2023-2028
Table 22 Forecast Sales of Bleach: % Value Growth 2023-2028

Dishwashing in Costa Rica

KEY DATA FINDINGS

Healthy volume growth in 2023
Colgate-Palmolive continues to lead with Axión
Xedex brand expands into hand dishwashing
Sales of automatic dishwashing products increase
Smaller dishwashing brands gain value share over forecast period
Continued shift to liquid format in hand dishwashing
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2018-2023
Table 25 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 27 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 28 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

Home Insecticides in Costa Rica

KEY DATA FINDINGS

Consumer demand for home insecticides remains stable, despite higher prices
Lower-priced brand Cruz Verde gains value share
Spray/aerosol insecticides still most popular format
Demand for home insecticides steady over forecast period.
Electric insecticides grow strongly
More demand for greener home insecticides over forecast period
Table 30 Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 33 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 34 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

Laundry Care in Costa Rica

KEY DATA FINDINGS

Modest volume growth in 2023
Little between Irex and Unilever
Launch of Suavitel Apple Freshness in liquid fabric softeners
Muted volume growth over forecast period
Spot and stain removers perform strongly
Increased focus on sustainability
Table 36 Household Possession of Washing Machines 2018-2023
Table 37 Sales of Laundry Care by Category: Value 2018-2023
Table 38 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 39 Sales of Laundry Aids by Category: Value 2018-2023
Table 40 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 41 Sales of Laundry Detergents by Category: Value 2018-2023
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 44 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 45 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 47 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 49 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028

Polishes in Costa Rica

KEY DATA FINDINGS

Continued steady demand
Two multinationals continue to dominate
Greater specialisation in polishes
Marginal volume growth for shoe polish
More flexible cleaning products pose a threat
Convenience trend drives innovation
Table 51 Sales of Polishes by Category: Value 2018-2023
Table 52 Sales of Polishes by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Polishes: % Value 2019-2023
Table 54 LBN Brand Shares of Polishes: % Value 2020-2023
Table 55 Forecast Sales of Polishes by Category: Value 2023-2028
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2023-2028

Surface Care in Costa Rica

KEY DATA FINDINGS

Muted volume growth in 2023
Colgate-Palmolive launches Floral Sensation Fabuloso
New Xedex line of products launched in surface care
Increased segmentation within surface care
Minimal volume growth for wipes
Increased focus on sustainability
Table 57 Sales of Surface Care by Category: Value 2018-2023
Table 58 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Surface Care: % Value 2019-2023
Table 62 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 63 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

Toilet Care in Costa Rica

KEY DATA FINDINGS

Toilet care affected by inflationary pressures
Multinationals continue to dominate
Higher prices limit growth opportunities in toilet care
Broader distribution needed to boost volume sales
Further development of ecological toilet care
Continued differentiation to keep consumers engaged
Table 65 Sales of Toilet Care by Category: Value 2018-2023
Table 66 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 68 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 69 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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