Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices.
Although retail prices of home care products in 2023 did not experience the same level of increases as they did in the previous year, they remained higher than in 2021 before the volatility of international prices of raw materials and energy. Consumers, especially low- and middle-income demographics, impacted by a higher cost of living as a consequence of the accumulated inflation of the previous two years, tended to be more cautious in their purchases, seeking to prioritise those products considered essential and at the same time reducing the purchase frequency of those that were not strictly needed.
In most cases, it is the women (wives/mothers) who are responsible for the cleaning jobs at home. It is also they who decide which brands and presentations that are bought.
The Salvadoran economy continues to experience developmental challenges with an estimated annual GDP growth of 2.4% and inflation close to 4.
El Salvador relies heavily on imports to supply its domestic market with mass consumption products. As of August 2023, the Central Reserve Bank reported that imports reached USD10,425 million, equating to a decline of 10.
It is expected that from 2024 and for the remainder of the forecast period, retail volume sales of home care products will register sustainable if moderate growth. Cleaning and home care habits are not expected to change radically among most Salvadorans.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Care industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!