In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats.
In 2023, the Honduran home care market showed a tendency to stabilise with purchasing behaviours similar to those seen in pre-pandemic years. Consumers once again prioritised qualities such as the price of the product or the duration of its aromas in relation to home cleaning products, while other characteristics such as the ability to disinfect surfaces tended to lose relevance.
Honduras remains one of the countries with the greatest economic development challenges in the Central American region. One of its greatest problems is its high levels of poverty.
While 46% of the population fell beneath the national poverty line in 2023, the remainder of the population was mostly middle class with only a small percentage of 3-5% being high income earners. These income levels affect the kinds of home care products that people can afford to buy.
In 2023, logistics and transportation costs tended to stabilise, once the impact generated by the start of the pandemic and the subsequent volatility of international markets generated by a global inflationary context had been overcome.
In 2024 and beyond, retail volume sales of home care are projected to see sustained but moderate growth. GDP growth is set to be between 3% and 4% during the forecast period, while the population is expected to continue growing at rate close to 19% per '000 population.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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