In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar appreciation on import costs.
In 2023, inflation remained high, especially affecting food items, manufacturing and transportation, which put pressure on household incomes. As a result, consumers limited their spending on home care products and prioritised more essential or immediate need purchases.
Social and business activities have returned to normal with the lifting of COVID-19 restrictions on mobility and social gatherings.
The total population reached 29 million in 2023. There were 5.
Modern retailing is developing in Côte d’Ivoire, with new outlets by chained retailers opening each year in the main cities of Abidjan, Yamoussoukro and San Pedro. As the number of outlets rises, proximity also increases, which exerts pressure on informal and traditional retailers.
Home care is projected to see moderate-to-good retail volume and value (constant 2023 prices) growth over the forecast period, supported by urbanisation and population growth. The inflation rate is also set to decrease, which should support consumer confidence and spending.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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