Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases.
Home care continued to be impacted by economic challenges in Côte d’Ivoire in 2024. Towards the end of the review period, inflation remained high, especially affecting food items, manufacturing and transportation, which put pressure on household incomes.
In most cases, women are responsible for the cleaning jobs in the home. These females also decide which home care brands and presentations to buy.
The total population reached 31 million in 2023. There were 6 million households, with an average household size of just over five persons.
Modern retailing is developing in Côte d’Ivoire, with new outlets by chained retailers opening each year in the main cities of Abidjan, Yamoussoukro and San Pedro. As the number of outlets rises, proximity also increases, which exerts pressure on informal and traditional retailers.
Home care is projected to see moderate-to-good retail volume and value growth over the forecast period, supported by urbanisation and population growth, as well as the real estate boom in Côte d'Ivoire. The inflation rate is also set to decrease, which should support consumer confidence and spending.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsThis report originates from Passport, our Home Care research and analysis database.
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