Consumer purchasing power is expected to recover in line with improved economic conditions in the upcoming years. Nonetheless, meals and soup will continue to be underdeveloped in Argentina.
In the upcoming period, soup sales are expected to decrease further in retail volume terms. In 2024, La Virginia SA discontinued its Alicante brand within the dry soup segment due to lack of consumer interest and dwindling demand, leading the company to focus on other more dynamic categories.
Unilever de Argentina continues to lead sales of meals and soup in 2024 thanks to its solid position in dry soup. However, in the short term the company is expected to lose value share due to the poor performance of the soup category compared to other categories, such as frozen pizza and frozen ready meals.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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