As consumers’ preferences continue to shift towards healthier, eco-friendly options, plant-based and vegetarian meal offerings will see strong growth. As such, there will be further branded and private label launches over the forecast period.
Private label ready meals are poised for further significant growth, driven by a more sophisticated marketing approach, strict quality control, and competitive pricing. Retail giants like discounters Biedronka and Lidl will leverage their economies of scale to broaden their product ranges, offering consumers a wider variety of choices under their private labels.
There will be a focus on packaging innovation and delivering further convenience. For instance, the traditional tray format is likely to give way to more convenient and space-efficient pouch solutions, which are easier to transport and also to store.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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