Retail volume growth of meals and soups will be driven by growing demand for ready meals, notably among office employees and professionals who want a healthy option made from fresh ingredients. As such, ready meals is expected to maintain its leading position in terms of volume and value sales.
Dry soup will continue to dominate soup due to the strong position of international brands Maggi and Knorr across all distribution channels and strong household penetration even in remote regions of the country. Consumers still favour the convenience and quick preparation of dry soup, but volume sales will face further decline due to changing consumption patterns, with greater attention paid to healthy and sustainable food.
The competitive landscape is not expected to see any change over the forecast period, with the top three positions belonging to international players. Private label is expected to rank in first position, due to continuous expansion of modern retailing in the country, both in secondary and tertiary cities, and in the countryside with more convenience stores arriving.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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