Competition in ready meals and soups is set to intensify with private label making significant strides over the review period. Pressure is already on brands to embrace marketing strategies to strengthen brand awareness, and this trend shows no sign of stopping in the mature meals and soups category.
Private label has made huge strides in meals and soups in Sweden, with demand rising amid high inflation and soaring costs of living. The result has been a wider group of consumers who are aware that private label offers quality that is comparable to many leading brands, but at much lower prices.
Consumer awareness regarding the need to minimise one’s ecological impact has motivated many of the leading players to emphasise their sustainability credentials. Swedish food manufacturers will take further steps towards lowering their carbon footprint and becoming more sustainable over the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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