Vegetarian and plant-based options of ready meals and soups are predicted to gain further growth momentum in Germany over the forecast period, as consumers increasingly prioritise health and sustainability. With a strong consumer shift towards meat alternatives and the demand for environmentally-friendly options, brands across the market are actively expanding their plant-based offerings to cater for these evolving preferences.
Frozen food subscription services offering healthy, ready-to-eat meals have been on the rise in Germany, catering for the needs of convenience and wellness-oriented consumers. These services respond to growing demand for nutritious, minimally processed meals that fit easily into the lives of busy young professionals, single-person households, and young couples.
Frosta is well-positioned to maintain its leadership of ready meals in Germany over the forecast period, largely due to the trust it has built with local consumers. Known for its commitment to quality and transparency, Frosta has long emphasised natural ingredients and additive-free recipes, which resonate well with health-conscious shoppers.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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