Generation Z and some millennial consumers, in particular, are spending less time in the kitchen, increasingly reluctant to engage in lengthy meal preparations compared to older generations. This trend will drive ongoing interest in products that help reduce meal preparation time, contributing to a further increase in both retail volume and value sales within the meals and soups category.
The outlook for meal kits appears limited, suggesting that this relatively new category is nearing its peak. HelloFresh will remain the dominant player across the forecast period, especially as some competitors have exited the landscape during the review period.
Both chilled soup and chilled pizza are expected to continue demonstrating strong retail volume and value growth over the forecast period. These high-growth categories share several key characteristics: they remain relatively underdeveloped, are perceived as superior in freshness and quality compared to dry, shelf-stable, or frozen alternatives, and enjoy robust support from major grocery retailers like Albert Heijn and Jumbo.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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