Ready meals in Vietnam is set to experience significant retail volume and current value growth over the forecast period, driven by the increased demand for convenient dishes. Local manufacturers are tapping into this demand by developing products that cater to the Vietnamese palate.
Ready meals in Vietnam is expected to be increasingly shaped by the growing importance of modern off-trade channels such as supermarkets and hypermarkets in the retail landscape of the category. In the forecast period such channels are expected to play a more prominent role, especially in urban areas, where convenience-driven products such as ready meals are popular amongst younger consumers.
As tastes evolve and consumer preferences diversify, players in ready meals are expected to introduce a broader range of products to meet the demand for variety. Chilled and frozen ready meals are still in the early stages of development in Vietnam, therefore presenting an opportunity for brands to innovate and introduce new products.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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