Retail e-commerce has revolutionised the way in which small local brands reach and engage with Brazilian consumers. Digital platforms offer a level playing field, allowing businesses of all sizes to compete with established brands.
Frozen ready meals is a category which is benefiting greatly from both the health and out-of-home lifestyle trends in Brazil, and this is set to continue in the forecast period. While there is great demand for traditional products within the category, such as frozen lasagne and chicken parmigiana, a new wave of products is entering freezers in stores, satisfying both health-focused consumers and those looking for indulgence.
Rapid urbanisation and evolving lifestyles have significantly impacted Brazilians’ dietary habits. Often confined to smaller living spaces, consumers are seeking convenient and time-efficient meal solutions; either due to the limited space in apartments and studios, which restricts opportunities for elaborate meal preparation, or just due to a lack of energy for everyday cooking, driving demand for ready meals and soups.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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