Meals and soups offers further growth potential over the forecast period in Australia and presents numerous opportunities. Chilled ready meals and prepared salads will remain of significant interest as consumers choose convenient, but healthier options, although meal kits (including subscriptions) will remain the strongest performer, led by HelloFresh and Marley Spoon.
The health and wellness trend will continue to be a major driver of innovation in meals and soups in Australia over the forecast period. According to a Euromonitor International Voice of the Consumer: Health and Nutrition Survey, Australian consumers are increasingly focusing on improving their health through areas such as gut health and weight management.
Although supermarkets is likely to remain as the leading distribution channel for meals and soups in Australia over the forecast period, e-commerce still offers further growth potential after gaining significant share in 2024. The channel’s strong performance is primarily driven by its role in driving sales of food kits, with the latter expected to record further dynamic growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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