The meals and soups market in Singapore is expected to experience weak performance in both retail volume and value terms (at constant 2024 prices) during the forecast period, largely driven by anticipated declines in shelf-stable ready meals. These ready meals have historically dominated retail volume sales, due to their convenience and ease of preparation, especially among consumers favouring local flavours.
Cross-category expansion is set to be a significant trend in Singapore's packaged food market, and meals and soups is no exception. Well-established brands from various food and beverage sectors are branching into shelf-stable soups, revitalising a previously stagnant market.
Flavour innovation is increasingly shaping ready meals in Singapore, with a notable trend towards localisation. This strategy focuses on incorporating local ingredients and flavours such as curry, chili crab, laksa, and rendang to resonate with consumers' tastes.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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