Looking ahead, Latvia’s meals and soups category is projected to maintain a slow yet steady upward trajectory over the forecast period, driven in large part by an expanding range of offerings, particularly in the chilled segment. Chilled products are increasingly popular among urban consumers with fast-paced lifestyles, as they combine convenience with freshness.
The demand for chilled and frozen pizzas in Latvia is expected to experience moderate growth over the forecast period, though this growth remains reliant on promotional activity to drive purchases. Latvian consumers continue to be price-sensitive in this category, frequently waiting for discounts to make purchases, which keeps long-term potential somewhat uncertain.
Beyond soups, chilled options within the meals category are projected to outpace the market average over the forecast period, thanks to a prevalent consumer preference for freshness and perceived higher quality. Latvian consumers generally view chilled meals as nutritionally superior to frozen alternatives, associating chilled options with greater flavour and less processing.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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