Many consumers appreciate frozen ready meals because such products provide a long shelf life and easy storage. Moreover, the appeal of the subcategory is enhanced by the extensive range of frozen ready meals available such as dumplings such as wontons, filled buns such as mantau, and more from domestic players like Kawan Food Mfg Sdn Bhd and QL Figo (Johor) Sdn Bhd.
Limited product development is preventing dry soup and shelf stable soup from gaining more than minimal shelf space, and these subcategories are expected to remain small with only a select few brands such as Campbell's, Knorr, and Heinz being available during the forecast period. Campbell Soup Southeast Asia Sdn Bhd is expected to organise seasonal marketing campaigns such as bundle sales (such as buy two cans of shelf stable soup and get one free).
Private label players such as Lotus’s Stores (M) Sdn Bhd and GCH Retail (M) Sdn Bhd are expected to phase out their meals and soups offer over the forecast period. The main reason behind this is that there is already a wide range of affordable, relatively good quality products available from brands such as KG Pastry, CP and Figo, leaving private label products little opportunity to compete in terms of price.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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