Busier lifestyles, the waning pressure on purchasing power and premiumisation are relevant factors for the success of meals and soups over the forecast period, with the landscape expected to record a current value CAGR of 1% and positive volume growth of 1%. As pressure on purchasing power and disposable incomes progressively wanes, consumers will likely focus less exclusively on value for money and increasingly consider other factors in purchasing decisions.
Prior to inflation, the trend towards international flavours was strong in Belgium, with flavour exploration and sophisticated tastes becoming increasingly considered. However, due to the pressure on purchasing power, such a trend experienced a slowdown in 2023 and 2024, as consumers looked towards home cooking and more affordable food options.
Due to the inflation context, several food service brands entered the retail segment in 2023 and 2024, with food service struggling to recover to pre-COVID-19 volume sales. As the adverse effects of the inflation crisis are to lower, consumer food service expenditures will increase across the next five years, especially over the second half of the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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