The ready meals landscape will continue to see strong development over the forecast period, with robust sales growth benefiting from players expanding their product ranges, attracting and maintaining the attention of an increasingly sophisticated and demanding consumer base. Key players such as Kerevitas and Tukas are expected to invest in the frozen food categories through acquisitions and investments in new facilities.
Chilled ready meals are set to showcase a strong sales performance over the forecast period, aided by a wider variety of products available in the category and improvements in quality and presentation. As the category continues to develop, pressure on consumer spending and a decline in demand for consumer foodservice will motivate key players to develop and launch a diverse range of new products.
As meat prices are set to increase across the forecast period, pulse and vegetable-based ready meal options and protein alternatives are likely to increase. Tat, for instance, is working on protein alternatives while Burcu Gida AS, is looking to offer a stronger selection of Mediterranean ready meals, with olive oil and vegetables, including green beans, spinach, sarma and fried vegetables, Superfresh Falafel and Privegi vegetable balls.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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