As the health and wellness trend continues to evolve and exert an ever growing influence on consumer demand, manufacturers will prioritise the development of new products with a health orientated positioning. Indeed, in terms of new product development, the main driving trend will be the adoption of healthier eating habits.
E-commerce is expected to maintain a strong growth trajectory during the forecast period, albeit from a fairly low base. The pandemic acted as a catalyst for the rapid development of online platforms, alongside greater internet penetration and improvements around delivery.
Frozen ready meals and frozen pizza are comparatively well developed in terms of product variety and distribution, and hence are best positioned to profit from the growing consumer interest in ready meals generally. Moreover, all are popular choices for iftar (the after-sunset meal) during the peak demand period of Ramadan.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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