The outlook for meals and soups in South Africa remains extremely positive over the forecast period, with particularly strong performances expected for frozen ready meals and frozen pizza, with consumers appreciating being able to store these meal solutions until required. The local environment is favourable for these convenient products, due to the wide adoption of remote working, frequent loadshedding and the prevalence of same-day grocery delivery platforms.
The primary growth driver of ready meals over the forecast period will be the chilled format. Chilled ready meals will continue to experience strong demand from higher-income consumers who favour convenience without sacrificing quality, and will continue to benefit from stable demand by catering for prevalent consumer trends and concerns.
Within soup, the dry format will continue to drive overall demand, although the niche of chilled soup is predicted to record stronger retail volume growth due to demand for perceived healthier and fresh meal solutions. Dry soup is an important cooking ingredient for many consumers in South Africa, as if offers both convenience and adaptability in terms of preparing different meals.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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