Meals and soups in Thailand is set to maintain solid retail volume and current value growth rates throughout the forecast period. Ready meals accounts for the largest share of retail volume sales in meals and soups, and is set to continue to grow in the forecast period.
Frozen ready meals is expected to sustain steady growth in retail volume and current value terms in Thailand throughout the forecast period. With growing opportunities, the competition in the category has become more intense, as brands are focusing on refining their unique value propositions.
The plant-based segment continues to emerge as a key growth area in ready meals in Thailand. As mentioned, Thai-based Betagro PCL (BTG) has continued to expand its Meatly! menu with plant-based dishes, including pork belly with basil on rice, pork belly with Chinese kale on rice, and pork belly with salt and chili on rice.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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